Oct 13, 2014

Just another brilliant blog post by me

With respect, I must disagree with Mr. Zinsser. We all know the most important part of any article is the title. Without a compelling title, your reader won’t even get to the first sentence.

After the title, however, the first few sentences are certainly the most important part. Journalists call this critical introductory section the “lede,” and when properly executed, it’s the bridge that carries your reader from an attention-grabbing headline into the body of your blog post.

If you want to get it right, try one of these 10 clever ways to open your next blog post with a bang.

1. Be Short and Direct

Minimalists rejoice. Less is more in some cases. This method seems to be especially useful for list posts with a compelling and descriptive title.


2. The Quirky or Funny Opening Sentence/Paragraph

A little personality goes a long way, especially on a business blog. So don’t be afraid to let loose now and again. When done tastefully (and sometimes not so tastefully), it’s bound to make people take notice.


3. Ask a Thought-Provoking Question

When someone asks you a question, you almost can’t help but think of an answer. Your reader will do the same thing, and you’ll immediately engage them in a conversation. Be careful though. Avoid any questions that can be answered with “no” or “who cares.” In other words, always make your question relevant to your reader’s needs.


4. Ask a Multiple Choice Question

A variation on the question technique above, the multiple-choice question is another great way to engage your reader. I don’t know about you, but I love multiple-choice questions. It’s like responding to a poll. As above, make your question relevant to your reader and the article itself.

Sep 24, 2014

grammar anymore or any more

I had once put on the naughty step by an agency I freelanced for. Everyone in the building was working like Roman galley slaves, constantly under pressure, literally week a week, putting in stupid hours every morning ,. It was great for my bank balance but family life took a major hit.
 
Anyway, the boss recognised that things were leaving hand (especially freelance costs  who’d have thought it?) so he sent round a memo entitled Work/life balance. It basically thanked everyone for applying so much effort and time to help the business, and said that they realised things were going too far and that something had to performed (the first thing could have been to stop telling clients they could have the moon on a stick by 6pm).
 
That was sort of ok. But then the email said:
 
Most importantly, we need to find a solution to solve the problem of our work/life balance. So if you could all possess a think about it over the weekend and get in order to me with some concepts on Monday, that’ll be a great start off. 

Sep 18, 2014

About
They call me Haydee Hudson. He is currently a dispatcher. Maine is where he and his wife live but now he is considering other options. I am really partial to chess but i can't for being my profession really. Subscribe via RSS.